Marketing Analytics
First-party intelligence infrastructure that transforms raw data into decisive marketing action — and makes every dollar of spend accountable to revenue.
Deliverables
What We Deliver
Analytics Infrastructure Setup
GA4, server-side tagging, and first-party data architecture built for a cookieless world and complete attribution accuracy.
Multi-Touch Attribution
Revenue attribution models that give credit to every touchpoint — from first awareness to closed deal.
Executive Dashboards
Custom Looker Studio and Tableau dashboards that surface the KPIs leadership actually cares about.
Conversion Rate Optimization
Heatmap analysis, session recording, A/B testing, and UX audits that systematically lift conversion rates.
Competitive Intelligence
Market share tracking, share of voice analysis, and competitor campaign monitoring to inform strategy.
Predictive Analytics & Forecasting
ML-powered pipeline forecasting and budget scenario modeling to plan with confidence.
Questions & Answers
Frequently Asked Questions
We implement and manage GA4, Google Tag Manager, server-side tagging, Looker Studio, and Tableau. We also work with Hotjar, Mixpanel, and other tools based on your needs.
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